Podcast Masterclass for Financial Professionals
How to Create a Podcast that WORKS for your Business
(instead of wasting your time)
Attend To Learn:
How to turn listeners into clients consistently
It takes more than a podcast to get people (complete strangers) to do business with you. My conversion loop will guide your listeners to becoming paying clients.
How to streamline and simplify your podcast workflow
There are 15+ moving parts to some episodes, but you don't need to add them all to your (podcast) plate at once. I'll share the easiest way to get started with a professional, yet simple production.
Which metrics to track for growth
Discover the ONE SPREADSHEET that will reveal your growing (or shrinking) authority. There are 8 hidden growth elements every podcast host should be tracking monthly.
What listeners' expectations are in 2025
The podcast industry is still in its infancy, which also means listeners' preferences are adjusting rapidly too! What's working now is much different than just 6 months ago.
When to hire support
I'll reveal the most common outsourcing or podcast hiring mistakes I've seen over the years so you'll know the right questions to ask and what to avoid.
How to retain listeners long-term
Listeners tune in not just for education or entertainment, but to solve their problems. When you help them solve one tiny issue each episode, they'll see you as the solution.
How to attract ideal listeners
The language you use and the feelings evoked are what makes your show stand apart from the rest. Take notes on my best tips to attract your ideal client.
The top 3 ways to get your show discovered
Spoiler alert: Running Facebook ads to gain listeners doesn't work. However, these grassroots, organic methods do!
About your host, Virginia Elder
Virginia is the founder of Podcast Abundance, a premium podcast production agency that helps busy business owners turn their podcast into a powerful marketing tool. With a background in content strategy, podcast SEO, and detailed audio and video editing, Virginia and her team handle everything after the mic is off—editing, show notes, social content, and scheduling—so her clients can stay focused on their business.
She specializes in working with service-based professionals who want to increase their authority, expand their reach, and generate more leads through podcasting. Virginia believes podcasting is one of the most efficient ways to get visible online and build trust with the right audience. Her agency is known for making the podcast process simple, structured, and sustainable.
When she's not helping clients grow their business with podcasting, you might find her at her kids soccer or basketball games, gardening veggies in her backyard, or tending to her 4 very fluffy rescue pets.